VATSep 8, 2025

What are the different VAT rates in the UK (standard, reduced, and zero)?

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The UK has three main VAT rates that apply to different goods and services. Understanding which rate applies is essential for any VAT-registered business.

The three VAT rates:

Rate Percentage Examples
Standard rate 20% Most goods and services, electronics, clothing, professional services
Reduced rate 5% Home energy (gas and electricity), child car seats, smoking cessation products
Zero rate 0% Most food and drink, children's clothing, books and newspapers, public transport

There is also an exempt category where no VAT is charged at all. Exempt items include insurance, financial services, education, health services, and postage stamps.

Key differences between zero-rated and exempt:

  • Zero-rated goods are technically VAT-taxable at 0%. This means you still report them on your VAT return and you can reclaim the VAT on your related business expenses.
  • Exempt goods are outside the VAT system. You do not charge VAT and you cannot reclaim VAT on expenses related to making exempt supplies.

Common areas of confusion:

  • Hot takeaway food is standard rated (20%), but cold takeaway food is generally zero-rated.
  • Energy-saving materials installed in homes have a reduced rate of 5% or may qualify for zero rate in some cases.
  • Digital publications (e-books, e-newspapers) are zero-rated, just like their physical equivalents.

If you are unsure which rate applies to your goods or services, you can use HMRC's VAT trade classification tool or check the detailed guidance on GOV.UK.

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Disclaimer: This information is for general educational purposes and is not professional tax advice. Tax situations vary. Consult a qualified tax professional for advice specific to your circumstances.